|
|
| |
|
| |
| |
 The Parallel Lines in Our Logo |
|
SBNT is inspired by Dr. de Bono's work and the power of his methods. We make a conscious effort to use the generative side of thinking, opening up new possibilities, ideas, hypotheses, and solutions to design ways forward. Many of our most novel ideas to enrich client experience have come from a dedicated effort to improve our thinking about the situation at hand. Recent examples include our DOT service, C-PET, low-cost flexible migration, our life-time continuous upgrade services and the building up of our proprietary SOPA technology.
|
The two parallel lines // embedded into our name stand for a symbol for parallels, suggested by Dr. Edward de Bono, perhaps the world's leading thinker about thinking. Parallel thinking is a broad term that covers an alternative thinking method proposed by him.
Parallel thinking simply means laying down ideas alongside each other. There is no clash, no dispute, no initial true/false judgement. There is instead a genuine exploration of the subject from which conclusions and decisions may then be derived through a design process.
Parallel thinking offers great benefits. It is thinking cooperatively, in parallel. There is no politics and power play. Time and space is allowed for deliberate creative effort. Feelings can be freely expressed. There is a deliberate search for values and benefits in a proposal. The intrusion of the ego, a major problem with thinking, is challenged.
for more info visit : http://www.edwdebono.com
|
|
|
|
|
|
|
| |
|