Over the years we
have learnt that to manage client satisfaction, we need to carefully manage client
expectation. We sweated the smallest stuff. We avoided quick-fixes. We valued
energy, ideas and innovation. We tried to make every client very happy everyday.
As we learnt to listen deeply to our clients, we could connect with
their dreams. It seemed that in spirit they were seeking something that could
not yet be explained. Slowly, over several deep dialogues, we learnt the chemistry.
The client would dream and we would go back with his dream as a living idea!
Over and over again we have succeeded in bringing to life dreams hidden deep
in our clients' psyche. Now of course, this is a passion. We go all out asking
our clients to tell us their dreams. And then go back to them their dreams all
figured out. |
In
the factories we make perfume, but in the stores we sell hope.
~ Charles
Revson, founder of Revlon | |
