| SBNT
is inspired by Dr. de Bono's work and the power of his methods. We make a conscious
effort to use the generative side of thinking, opening up new possibilities, ideas,
hypotheses, and solutions to design ways forward. Many of our most novel ideas
to enrich client experience have come from a dedicated effort to improve our thinking
about the situation at hand. Recent examples include our DOT service, C-PET, low-cost
flexible migration, our life-time continuous upgrade services and the building
up of our proprietary SOPA technology. | |
The
two parallel lines // embedded into our name stand for a symbol for parallels,
suggested by Dr. Edward de Bono, perhaps the world's leading thinker about thinking.
Parallel thinking is a broad term that covers an alternative thinking method proposed
by him.
Parallel thinking simply means laying down ideas alongside each
other. There is no clash, no dispute, no initial true/false judgement. There is
instead a genuine exploration of the subject from which conclusions and decisions
may then be derived through a design process.
Parallel thinking offers
great benefits. It is thinking cooperatively, in parallel. There is no politics
and power play. Time and space is allowed for deliberate creative effort. Feelings
can be freely expressed. There is a deliberate search for values and benefits
in a proposal. The intrusion of the ego, a major problem with thinking, is challenged.
more :
http://www.edwdebono.com | |
